Who we are

MySecretCase was born in 2014 and positioned itself, in Italy, as the brand that changed the imaginary about sexuality and the first online shop for the pleasure of women and couples. The e-commerce has distinguished itself, since its birth, for its initiatives dedicated to the themes of diversity, inclusion and body positive and for its approach to sexuality as a cultural factor, through the organization of pleasure education projects and sexual information, online thematic meetings on social channels and a constant dialogue and commitment to the community of reference that has led it to achieve, in the last year, over 1 million monthly interactions on the instagram profile and hundreds of satisfied customers.

"We want a world where women are not sex objects but can have them all"., with this mission the company has created a new standard in the reference sector, recording significant growth and the interest of both Italian and international investors.

In 2017, it positioned itself as a first mover by making the first ever commercial on sex toys in Italy, launched on Mediaset, Discovery, Sky, Paramount (https://youtu.be/QDWPlEV8ZfU) and in 2019 it realized the first TV commercial, dedicated to couples, aired for the first time in daytime: https://www.youtube.com/watch?v=m3F1H7M-ejc.

In 2020 MySecretCase launched "Disabled DesiderAbile" the campaign beyond taboos with which it wanted to give voice to desires, testimonies and stories of people with disabilities and caregivers.

In the last year, finally, the company has created a toys collection with Tommaso Zorzi influencer and winner of GFVIP, and was ranked - alongside Amazon, Carrefour, Coca-Cola, Durex, Esselunga, Google, H&M, Ikea, Intesa Sanpaolo, L'Oréal, Leroy Merlin, Mattel, Netflix, Pantene, Rai, Spotify, Freeda, Starbucks, TIM, Vodafone - among the 20 most inclusive companies according to the Diversity Brand Index 2021.

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